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SERVICESSEO SERVICES
/01 — Capability

SEO Services.

SEO is the full set of technical and editorial work that helps a website earn organic traffic in search engines and become findable and referenceable in AI-powered search results.

02 — Definition
SEO is an infrastructure and content discipline.

As Fark Studio, our SEO consultancy service is built as a structure where technical infrastructure, content architecture, entity relationships and local trust signals work together. Technical SEO makes it easier for search engines to crawl and understand a website; content clusters, internal linking and Schema Markup strengthen the relationships between pages. Google Business Profile and local SEO work then support the brand's visibility in the market it operates in.


In SEO strategy, high intent searches are matched with the right content to tie organic traffic to commercial return. Search Console and GA4 data are used to evaluate ranking, organic traffic and conversion performance together. The same SEO infrastructure is built with an eye on how the brand is represented not just in Google search results, but in AI-powered search experiences like AI Overview, ChatGPT, Gemini, Claude and Perplexity.


The goal here is not just more traffic; it's the brand being understood more accurately in search results, matching the right queries, and becoming more visible along the user's purchase journey.

03 — Process

Ground first, content second.

Search intent, technical structure and content production meet on the same map.

01
Technical Audit

Crawling, indexing, Core Web Vitals, rendering, redirects, canonical structure, schema and technical SEO issues are analysed.

02
Intent Architecture

Keywords are classified by search intent, entity relationships, topic clusters, category and customer journey.

03
Content System

Page briefs, semantic content structure, heading hierarchy and internal linking architecture are built, setting editorial priority.

04
Measurement & Improvement

Search Console and GA4 data are evaluated at regular intervals; the shift in rankings, organic traffic and conversion performance is used to steer the SEO strategy.

04 — Related work

Work that came out of this service.

Toi et Moi.
CLIENT
TOI et MOI
MISSION

How can it be possible to convey scent in e-commerce?

RESULTS
10x
organic traffic increase
4x
order increase
The Dripbar.
CLIENT
Dripbar
MISSION

Engaging content for the peak of longevity and healthy living.

RESULTS
%456
organik görünürlük
%694
organik tıklama
Homeyday.
CLIENT
Homeyday
MISSION

Making a brand new business model impressive and understandable for its target audience.

RESULTS
%264
form artışı
%386
organik keyword
Devvitrin.
CLIENT
Devvitrin
MISSION

Making a catalogue of thousands of products more visible with Search Engine Optimisation.

RESULTS
%189
organik lead
%424
organik trafik
05 — Benefits

Why you should get SEO services.

You reach the right customer

Your brand shows up more often in front of users searching for your product or service. Traffic grows not just in visitor count, but in search intent.

You generate more demand

The pages you build with SEO become part of the customer journey, from the first point users search for information through to contact, offer and purchase.

You strengthen your organic channel

Visibility from search engines builds a customer acquisition channel that runs independent of ad budget and compounds over time.

You gain a stronger position in organic search

As content, technical infrastructure, entity relationships and trust signals strengthen together, your brand gains more visibility in Google and in AI-powered search experiences.

06 — Sub-services
Strengthen your SEO strategy with fark studio expertise.

SEO is not a single optimisation. The right SEO disciplines are brought together based on your brand's goals, sector and target market, developing technical infrastructure, content visibility, authority and search performance together.

AI Search Optimisation (GEO/AEO)

Content and entity structure are optimised so your brand is understood more accurately, cited as a source, and gains visibility in AI-powered search experiences like ChatGPT, Gemini, Perplexity and AI Overview.

Technical SEO

Technical elements like crawling, indexing, site architecture, Core Web Vitals, canonical tags, redirects and structured data are optimised, helping search engines discover and understand your site more accurately.

Local SEO

Google Business Profile, local content, location pages and business information are optimised together, making your brand more visible in local searches across the cities and regions you target.

International SEO

Scalable international SEO strategies are built covering site architecture, hreflang, content, technical structure and local search behaviour to reach target audiences across different countries and languages.

E-Commerce SEO

Product and category pages, site architecture, filtering structure and internal linking are optimised, aiming to help e-commerce sites (Shopify, WooCommerce, Magento, custom infrastructure, etc.) capture more qualified organic traffic and purchase opportunity.

Social Media SEO

Profile, content and brand signals on social platforms like YouTube, Instagram, Pinterest, LinkedIn, Facebook and Reddit are optimised, helping your brand become easier to find in social search and search engines, and your content reach wider audiences.

SEO Audit

SEO performance is analysed comprehensively, from technical infrastructure to content quality, site architecture to backlink profile, surfacing priority issues and growth opportunities.

Content SEO and Keyword Strategy

Search intent, topic clusters and the customer journey are analysed to determine which content should be created; content strategies are developed that strengthen the brand's organic visibility and topic authority.

Link-Building (Backlink)

Natural, trustworthy backlinks are earned from quality sources related to the sector and target market, strengthening the website's authority and supporting a stronger position in competitive search results.

“On the SEO side, for the first time we could separate what was a technical, a content or a local visibility problem. Fark Studio did not leave the report as a list; it clarified which step should come first and why.”
B2B Pazarlama Ekibi
SEO consultancy client
Stack

Built with.

Google Analytics 4Screaming FrogGoogle Search ConsoleSemrushAhrefsGoogle Analytics 4Screaming FrogGoogle Search ConsoleSemrushAhrefs
07 — In depth

SEO means managing the system, not the pieces.

READ — 1 MIN

When technical SEO, content production, search intent, entity structure, backlinks and local visibility run independently of each other, the result is a fragmented SEO process. These components are brought together under a single strategy.


Technical infrastructure surfaces crawling and indexing issues. Search intent and entity relationships guide content architecture. Internal linking strengthens the relationships between pages. Structured data and local SEO signals help search engines understand the brand more accurately. Backlinks build link authority across every digital channel. The whole system is measured through Search Console and analytics data and continuously improved.


GEO and AEO work is built not as a separate service, but as an extension of the same system. As entity structure and structured data become clearer, the brand is more likely to be understood in the right context and cited as a source in AI-powered search experiences like ChatGPT, Gemini and Perplexity.

08 — Pricing
There's no single price package for SEO. Let's clarify the scope and build your custom SEO roadmap.
SEO AUDIT

Technical + Content + Backlink

One-Time Payment Project Based
  • Technical SEO audit
  • Content gap analysis
  • Competitor comparison
  • Backlink analysis
  • Priority action plan
SEO CONSULTANCY

Strategy & Roadmap

Monthly Ongoing SEO Based on Scope and Goals
  • Technical SEO implementation
  • Content production and optimisation
  • Local SEO management
  • Backlink
  • Monthly SEO reporting
  • Search Console and GA4 tracking
COMPREHENSIVE SEO SERVICE

AI Search + Multi-Market SEO

Custom Corporate Pricing Search Everywhere Optimisation
  • GEO/AEO optimisation
  • International SEO
  • Entity and schema architecture
  • Custom reporting dashboard
  • Link Building
  • Technical SEO
  • Content SEO and keyword strategy
  • Social media SEO
09 — FAQ

Questions for this practice.

SEO (Search Engine Optimisation) is the full set of technical, content and authority focused optimisation work done to help a website be better understood, crawled and indexed by search engines, and gain visibility in relevant searches.

Results vary based on the sector's competition level, the site's current state, the targeted keywords and the scope of work done. The impact of the first technical and content improvements can be seen earlier, while strong and sustainable organic visibility usually requires a longer term effort. SEO's effects take a minimum of 3 months to become visible.

No. Search engine rankings cannot be guaranteed, and we don't find that language healthy. We strengthen the technical ground, content quality, local signals and measurement order; decisions are made with regular data.

Search engines don't evaluate a website through a single optimisation. Many signals like technical infrastructure, content quality, topic coverage, authority, user behaviour and competition are evaluated together over time. That's why SEO is a growth channel that requires continuous analysis and improvement.

Depending on the project's needs, Google Search Console, Google Analytics 4, Google Business Profile, Screaming Frog, Ahrefs, Semrush, Google Keyword Planner, Keywordtool.io, PageSpeed Insights, GTmetrix, Lighthouse and various Schema.org validation tools are used. Tools aren't used to produce reports, but to make the right SEO decisions.

Yes. For Antalya based brands, local SEO, Google Business Profile, location pages, local content and regional search visibility work is carried out. SEO projects targeting Türkiye and international markets outside Antalya can also be run.

Modern SEO does not focus only on classic Google search results. Alongside technical SEO, content and entity structure, it also considers the brand's understandability and visibility in AI-powered search experiences like AI Overview, ChatGPT, Gemini and Perplexity.

GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) are optimisation approaches aimed at helping content be understood by AI-powered search and answer engines and used as a source or answer when appropriate. They aren't alternatives to SEO, but increasingly overlapping disciplines.

In the first stage, the website's technical infrastructure, existing organic visibility, content structure, search intent, competitors and backlink profile are analysed. Then the gaps between the current state and the goals are identified to build a priority SEO roadmap.

The SEO needs of e-commerce, health tourism, hotel, local business, SaaS or international brands are all different from each other. Strategy is built based on sector, competition, target market, customer journey, business model and existing website structure.

Depending on the project's scope, content strategy, keyword research, topic clusters, content briefs and SEO-compatible content production processes can be managed. Strategic SEO support can also be provided to content processes by working with existing editorial teams.

Organic traffic alone is not a sufficient measure. Search Console data, organic visibility, rankings, clicks, conversions, lead quality and KPIs set based on project goals are evaluated together.

SEO pricing is determined based on the website's size, technical complexity, competition level, target market, service scope and monthly needs. The scope of work like SEO audit, technical SEO, content, link building and international SEO can vary by project.

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