Swallove Coffee.
A coffee chain of today and tomorrow, inspired by the past
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Swallove is a name where the words "swallow" and "love" meet. We translated the story behind this name into a visual language: 50s diner aesthetics, old-school tattoo lines and the free spirit of Route 66. We brought them all together in a single warm, sincere brand universe.
How do you make a newly opened venue feel like a rooted brand from day one?
A cafe carrying the warmth of 1950s America had to tell the same story on every surface, from the wall to the screen.
Neon wall concepts, digital screen content, printed materials, social media designs. Everything for a single goal: to be a complete brand that looks rooted.
A consistent brand universe that keeps the warmth of 1950s America alive at every touchpoint.
SwalloveA holistic visual identity carrying the vintage American diner spirit to every surface of the venue.
Neon wall concepts, digital screen designs, printed menus and materials.
A brand language recognisable at every touchpoint, combining swallow symbolism with romantic warmth.
