For Saha Fide, based in Kumluca, Antalya, with high production capacity and a modern facility infrastructure, we reworked the website, corporate promotional film and social media communication. In the highly competitive seedling production sector, we aimed to tell the brand's technological strength, production quality and corporate approach to more farmers. With the new communication language that emerged, we positioned Saha Fide not just as a producer that sells seedlings, but as a strong agriculture brand that stands by the farmer.
A strong production facility, can it give the same trust in digital too?
In the seedling production sector, as much as product quality, continuity, technical knowledge, production capacity and trust are also decisive in the purchase decision. But in the sector, many brands tell similar products and services in a similar language. Although Saha Fide's modern facility structure, production technologies and corporate strength are strong in real life, this difference needed to be visible enough on digital channels.
The main question was: how can we turn a high capacity, state of the art seedling facility that has won farmers' trust into a more corporate, more understandable brand experience in digital that stands apart from its competitors?
For Saha Fide we created a new digital communication system centred on the brand's production strength and technological infrastructure. With a state of the art website, we presented the product varieties, facility capacity, production processes and the brand's expertise in a structure farmers could easily understand.
In the corporate promotional film, we told the labour behind seedling production, the modern greenhouse infrastructure, the quality control processes and the brand's field experience with a visually strong language. On the social media side, without overcomplicating the technical information, we built a content language that is simple, reassuring and touches the sector's real needs to draw the producer's interest.
By creating a difference of corporate quality in digital communication, we helped Saha Fide reach more farmers and be perceived more strongly in the sector.
Built with.
The work we carried out for Saha Fide was a comprehensive brand communication project bringing together seedling production, agricultural technologies, corporate communication, website design, social media management and promotional film production. Based in Kumluca, Antalya, Saha Fide had a strong position in its sector with its high production capacity, modern greenhouse infrastructure and technical approach to seedling production. But in the highly competitive vegetable seedling and agricultural production sector, producing quality products alone was not enough. The brand needed to convey its production quality, use of technology and corporate approach correctly in digital too, to farmers, dealers and business partners.
The main goal of the project was to turn Saha Fide's expertise in seedling production into a more understandable, more reassuring and more contemporary brand experience. In line with this, we reworked the brand's website with a focus on user experience, mobile compatibility and corporate visibility. We created a content structure where products for vegetable seedlings, tomato seedlings, pepper seedlings, aubergine seedlings, cucumber seedlings and different agricultural production needs can be discovered more easily. The production facility, seedling varieties, quality processes and the brand's technical infrastructure were structured so producers could quickly reach the information they need.
The corporate promotional film we prepared for Saha Fide aimed to tell not just the brand's products but also its production approach. Modern greenhouse systems, production lines, seedling development processes, quality control stages and the labour of employees were brought together with strong visual storytelling reflecting the brand's reassuring world. So Saha Fide's production capacity and technological strength became conveyable effectively in the digital environment too, without the need for a field visit.
On the social media communication side, we developed the brand's language that is close to the farmer but corporate. With content on seedling growing, production processes, season preparations, product varieties, agricultural tips and from inside the facility, we made Saha Fide's expertise in the sector more visible. In the social media content, instead of just sharing products, we created a communication structure that touches the producer's daily needs, simplifies technical information and builds a relationship of trust with the brand.
With the Saha Fide project, we combined website design, corporate video production, social media management and digital brand communication specific to the agriculture sector into a single strategy. As a result, Saha Fide reached a brand position that tells its strong production capacity in Antalya and Kumluca more clearly in the digital world too, reaches farmers more easily and stands apart from its competitors in terms of corporate quality in the sector.
