For La Maja, located on a quiet side street in Antalya, we took on social media management, content production, visual storytelling and influencer marketing. By making its French inspired architecture, strong atmosphere and striking menu more visible, we aimed to take the brand beyond being just a beautiful cafe and turn it into a meeting point people want to discover in Antalya.
Does a great venue get lost on a quiet street?
La Maja had a strong atmosphere, a carefully designed interior and striking products. But the venue being on a quieter street, outside the main pedestrian traffic, created a significant challenge in terms of discoverability. The main question was: despite the physical location disadvantage, could we make La Maja a must visit cafe in Antalya through the power of social media?
For La Maja we created a strong social media language highlighting the venue’s French inspired aesthetics, its desserts, drinks and atmosphere. In the photo and video content, we focused on telling not just the products but the experience spent in the venue. With Antalya based influencer collaborations we strengthened the brand’s social proof, helped it reach the local audience, and positioned La Maja not as a cafe waiting to be discovered, but as a location people specifically want to visit.
In the first month of the launch, the reservation rate increased by 40%.
The numbers six months later.
Built with.
The work we carried out for La Maja was not just a social media management project; it was a comprehensive digital growth process bringing together brand visibility, content production, influencer marketing, local targeting and experience focused communication for a cafe located in Antalya. With its French inspired architecture, elegant interior, striking desserts, coffee presentations and photogenic atmosphere, La Maja had strong potential. But the venue being located outside the main pedestrian traffic made it hard for this potential to reach the right audience. For this reason, we placed at the centre of our strategy positioning La Maja not just as a cafe, but as a special experience point to be discovered in Antalya.
Within the project, we rebuilt La Maja’s social media communication around visual storytelling. Through cafe social media management, Instagram content production, venue photography, food photography, Reels content and influencer collaborations, we made the brand look stronger in digital. Instead of showing products alone, we highlighted La Maja’s atmosphere, table setting, French cafe aesthetics, dessert and drink presentations, meetings with friends and the pleasant moments spent in the venue. So we created a social media language that answers not just the question “what is sold?” but also “what kind of experience will I have here?”.
In terms of Antalya cafe marketing, restaurant social media management and local business growth, one of the most important topics is social proof. For this reason we planned Antalya based influencer collaborations for La Maja. Thanks to posts made with content creators aligned with the venue’s aesthetic perception, we increased La Maja’s organic reach, brought the brand together with a wider local audience and strengthened potential customers’ motivation to visit the venue. Together with influencer marketing work, user reviews, shared experiences and social media engagement, La Maja’s digital visibility became stronger.
In the La Maja project our main goal was to turn the physical location disadvantage into a digital visibility advantage. Through social media content, Reels videos, venue shoots, product focused visuals, influencer posts and community management, we made the brand discovered by more people in Antalya. In this process we positioned La Maja not just as a cafe with beautiful decoration, but as a place preferred for meeting friends, trying special desserts, drinking coffee, taking photos and spending a pleasant time.
As a result, thanks to social media marketing and influencer communication, La Maja turned into a cafe brand that is more visible, more talked about and more wanted to be visited in Antalya. In a market where competition in the cafe and restaurant sector is intense, we strengthened the brand’s perception with the right visual language, consistent content production and a local marketing strategy. The digital communication language we created for La Maja carried the venue’s aesthetic world more effectively on social media, bringing the brand closer, from a location discovered in Antalya, to an experience point people go to on purpose.
