We don't treat digital experience design as adding new technology to the page. As Fark Works Antalya, when we build an AR trial flow, a WebGL product model or an interactive page, we first clarify what will make the user's decision easier; technology becomes the vehicle for that decision, not the goal itself.
UX Research, Interface and Technical Development Move at the Same Table
We don't split UX research, interface design, prototyping and technical development across separate teams; we run them together in the same sprint. This keeps the experience tied to both the brand's narrative and the user's real behaviour data.
Scenario first, effect second.
The technology choice is made by what the user needs to understand.
We work out which device the user is on at that moment, which decision they're about to make and what they need to understand before moving to the next step; we don't make a technology choice until these three are clear.
Whether AR, WebGL or a simple interactive interface is needed is decided through a fast, low-cost prototype; the right technology is not the most expensive one, it's the one the user understands with the least effort.
Micro copy, visual direction and motion design are built together to fit accessibility standards; no animation earns its place just by being engaging if it clashes with a screen reader.
Testing runs across different devices, engagement data is tracked through GA4, and the post-launch maintenance need is planned from the start; an AR experience is a product that still needs to stay current after it goes live.
Work that came out of this service.
A trust focused clinic brand and a website with an editorial approach for health tourism.
packaging design
How can it be possible to convey scent in e-commerce?
We renewed the e-commerce page of BEX Coffee, which we made one of the first Shopify stores in Turkey, both for its changing corporate needs and by equipping it with new web technologies.
Why you should take digital experience design seriously.
Whether AR or WebGL is needed gets tested with a prototype before moving to production.
The idea gets tested in a small prototype, so you learn without risking production cost.
Device, performance and maintenance needs are discussed upfront, so the technical scope is known in advance.
Every interaction is measured through analytics and event structure, so your next decision is based on data.
Digital experience design is not a single interface decision. The right experience disciplines are brought together based on the user's device, moment of decision and the brand's technical capacity, building research, interface and interactive technology together.
User Experience (UX) Research
User interviews, usability testing and behaviour analysis pull out the target audience's real need at their moment of decision, so design decisions are built on data rather than assumption.
Interface Design (UI Design)
Colour palette, typography system and component style are built in Figma to fit the brand's identity, creating a consistent visual language across every screen size.
Digital Product Design
The user flow, information architecture and interaction model of a web application or SaaS product are designed end to end, building a structure that scales with the product's growth.
Mobile App Design
Interface and interaction design fitted to iOS and Android platform rules is built around mobile usage patterns like touchscreen behaviour and notification flow.
Accessibility Consultancy
Accessibility needs like keyboard navigation, screen reader compatibility and colour contrast are evaluated against WCAG standards, making the design inclusive from the start.
Digital Experience Audit (UX Audit)
The existing product or website's user flow, interface consistency and interaction friction are analysed, identifying priority improvement areas in a concrete report.
Interactive Web Experiences (WebGL/3D)
WebGL based experiences like a product configurator, virtual tour or 3D product display are built around a concrete scenario that makes the user's decision process easier.
Augmented Reality (AR) Design
An AR trial flow that visualises the product or place in the user's own environment is designed with device compatibility and performance limits considered from the start.
Design System and Component Library
Design tokens, reusable components and a Figma component library structure are built, keeping a growing product's design consistency intact over the long term.
Built with.
How should digital experience design be built?
Digital experience design is not about adding a new technology label to the brand. A good experience first asks what the user needs to understand, try or compare; the technology choice is made based on the answer to that question.
The Right Technology Changes by Sector. An interactive page describing the atmosphere of a place may be enough for an F&B brand; a configurator explaining product variations may be more accurate for a retail brand. On the tourism and health tourism side, trust and the appointment flow carry the main load of the experience; for e-commerce, it's product comparison behaviour.
No Technology Gets Chosen Before the User Task Is Clear. When the user's task, device context, content depth, performance limit and accessibility need are not discussed from the start, ideas that look impressive can become heavy or unmanageable once live. That is why digital experience projects are built through a scenario map, prototype, interface and technical scope.
Generative AI Speeds Up Production, User Data Decides. User scenarios, flow variations and micro copy drafts are prepared faster in AI supported processes. But the user's device, connection speed and the brand's technical maintenance capacity determine the final decision.