Journal / AUTHOR

MY

Melih Yiğit

Digital Marketing Specialist, Founder

Fark Studio's founding digital marketing specialist. Works on advertising, web, measurement and growth systems.

Posts

Abstract illustration of search results, conversation cards and a magnifying glass representing community visibility

Strategy/ 27 Aug 2026/ 6 MIN

Forum conversations are more visible in Google: How brands should adapt their content strategy

A Europe-focused composition of vertical short video flowing onto urban out-of-home screens

Digital/ 27 Aug 2026/ 5 MIN

TikTok content moves to European DOOH screens: What should Turkish brands watch?

A lively content-production composition of vertical clips and editing marks

Digital/ 27 Aug 2026/ 5 MIN

Instagram First Draft speeds up Reels editing: How should brands use an automatic first cut?

Interconnected news-source cards on an abstract search surface

Strategy/ 27 Aug 2026/ 5 MIN

Google AI Mode surfaces news sources: How can brands earn visibility on developing topics?

Coral data signals flowing from web pages through a tag-shaped measurement container to a destination node

Digital/ 27 Aug 2026/ 4 MIN

Google Tag and Tag Manager are merging: Which conversion controls remain yours?

Text-free editorial composition of cream and black web-page layers sending coral signals through an abstract measurement gate into an orderly decision network

Digital/ 27 Aug 2026/ 7 MIN

How do you create a conversion measurement plan for a corporate website?

Digital/ 25 Aug 2026/ 9 MIN

What 1.8 million Google Business Profiles suggest: A category and profile audit for local SEO

Text-free editorial composition of abstract project panels on a warm bone background, connected by a coral path to a luminous open frame

Strategy/ 25 Aug 2026/ 7 MIN

How to build a corporate website case-study page

Text-free editorial composition of abstract product modules moving through coral decision paths and translucent filter planes toward one selection

Digital/ 24 Aug 2026/ 6 MIN

How should an e-commerce category page be built? Turn a filter list into a decision path

An abstract editorial composition of light question-mark cards connected by lines into an orderly information structure

Strategy/ 23 Aug 2026/ 7 MIN

How to build an FAQ section on a corporate website: turn questions into a decision path

A text-free editorial illustration of two campaign paths, A/B testing, budget planning, and a protection shield.

Digital/ 22 Aug 2026/ 7 MIN

Google Ads AI Max gets new A/B tests: How to test budget and ROI targets

Modular black and light corporate website components connected by a coral maintenance pathway

Strategy/ 22 Aug 2026/ 6 MIN

How should a corporate website maintenance plan be built? A 90-day operating rhythm

Abstract editorial composition of distinct enquiry information cards passing through a translucent coral decision gate toward a single response point

Digital/ 20 Aug 2026/ 8 MIN

How should a corporate website proposal form be designed? A seven-question brief

Text-free editorial illustration comparing two Search-campaign paths through a shared control gate.

Digital/ 20 Aug 2026/ 8 MIN

New Google AI Max A/B tests: How to measure budget and ROAS changes across campaigns

Text-free editorial illustration showing crawl discovery differences between raw HTML link paths and links hidden behind a JavaScript layer

Digital/ 19 Aug 2026/ 7 MIN

JavaScript links can disappear from AI search: a technical SEO audit for brands

Geometric editorial composition with coral flows distributing across hotel room modules through three different stages of demand

Strategy/ 19 Aug 2026/ 7 MIN

How should a hotel digital marketing budget be planned? Follow demand signals, not season labels

Text-free editorial illustration bringing together Meta campaign signals, content cards and analysis modules.

Digital/ 19 Aug 2026/ 8 MIN

Meta AI can now read your ad account: What changes for small-business campaign analysis

Coral quality beam scanning global search results as low-quality pages break apart

Digital/ 18 Aug 2026/ 11 MIN

Google's August 2026 spam update is rolling out: What should brands do now?

Editorial cover carrying browser and commerce events through a secure server gateway to measurement

Digital/ 18 Aug 2026/ 9 MIN

Microsoft Advertising Conversions API: UET stays while server measurement expands

Coral and black measurement path from video exposure to branded search and reported outcome

Digital/ 18 Aug 2026/ 9 MIN

Google Ads clarifies Branded Searches: Do not mistake brand research for a sale

Editorial cover showing a series library, episode cards, and vertical-video entry on a large television

Digital/ 18 Aug 2026/ 9 MIN

YouTube videos are becoming TV shows: How should brands prepare for the show format?

Editorial composition in which fragmented web interfaces become an orderly high-contrast system along a coral focus path and magnifying lens

Digital/ 18 Aug 2026/ 8 MIN

How do you check a website for accessibility? An eight-task first audit

Text-free editorial illustration connecting European market nodes with an ad card and conversation surface.

Digital/ 18 Aug 2026/ 8 MIN

ChatGPT Ads expands across Europe: Why brands in Türkiye should not budget for it yet

Coral, black, and bone editorial cover showing a horizontal video frame generatively extended into square and vertical spaces

Digital/ 17 Aug 2026/ 11 MIN

Performance Max is extending videos with generative AI: What should brands control?

Coral, black, and bone editorial cover separating video start, attention, and business outcome signals

Digital/ 17 Aug 2026/ 11 MIN

YouTube is redefining a view: How brands and creators should prepare for August 24

Coral, black, and bone editorial cover separating a broken measurement line from the real user path

Digital/ 17 Aug 2026/ 10 MIN

Your AI visibility may not have dropped: How to handle Search Console's August 13 logging error

Coral, black, and bone editorial cover showing budget tokens splitting across paid and organic search paths

Digital/ 17 Aug 2026/ 11 MIN

The $113K paid-search shutdown: How much revenue was truly incremental?

Coral, black, and bone editorial cover showing one conversational query card branching into different clusters of web sources

Digital/ 17 Aug 2026/ 11 MIN

ChatGPT search modes see different webs: How should AI visibility be measured?

Digital/ 16 Aug 2026/ 9 MIN

Google lowers Search Profiles threshold: Who can qualify with 35,000 followers?

Kinetic coral, black, and bone editorial cover showing query cards routed from a search portal into three model paths

Digital/ 14 Aug 2026/ 8 MIN

Gemini 3.7 Flash comes to Google AI Mode: How brands should test model differences

Kinetic editorial cover showing an open mechanism moving social posts through code, ranking, and visibility filters

Digital/ 13 Aug 2026/ 8 MIN

X opened its feed algorithm: How should brands audit For You visibility?

Kinetic editorial cover showing users of different languages routed automatically from search to ad and landing-page paths

Digital/ 13 Aug 2026/ 10 MIN

Google Ads is removing language targeting: How to keep multilingual campaigns under control

Editorial cover showing three paths from an AI conversation to direct navigation, search, and a publisher page through a magnifying lens

Digital/ 13 Aug 2026/ 9 MIN

AI traffic is hidden in Analytics: The 1.1% measurement gap in news visits

Editorial cover showing a ChatGPT Ads card passing manual review while health and finance tokens remain separate from a protected conversation

Digital/ 12 Aug 2026/ 9 MIN

ChatGPT opens a narrow door to health and finance ads: What are the limits for Türkiye?

Editorial cover showing a transparent Campaign Manager 360 query engine returning structured blocks while file reports remain on a separate lane

Digital/ 12 Aug 2026/ 8 MIN

Campaign Manager 360 adds real-time report queries: Which data flows should change?

Editorial cover with Performance Max and search, map, and navigation paths converging on a physical store

Digital/ 12 Aug 2026/ 9 MIN

Performance Max focuses on local customers: A new optimisation for store campaigns

Editorial cover showing Merchant Center product data moving from YouTube, organic, and advertising channels into one reporting plane

Digital/ 12 Aug 2026/ 9 MIN

Merchant Center reporting changes on August 24: Prepare for false performance breaks

Editorial cover showing citation streams from communities, publishers, and reviews converging through an AI-answer prism

Digital/ 12 Aug 2026/ 9 MIN

Communities lead third-party ChatGPT citations: How should brands spread visibility?

Abstract coastal hotel where room modules, pricing and booking-term panels connect through one coral direct-reservation path

Industry/ 12 Aug 2026/ 7 MIN

How can a hotel website increase direct bookings? Eight friction points

Coral, black, and bone editorial cover with CLAUDE and documents passing through watermark and provenance layers

Digital/ 11 Aug 2026/ 10 MIN

Claude is marking generated text and files: What should brand content teams change?

Coral, black, and bone editorial cover with CHATGPT SEARCH and small and large web cards entering one retrieval aperture

Digital/ 11 Aug 2026/ 10 MIN

ChatGPT’s in-house index includes small sites: Why the H1 and first 200 characters matter

Coral, black, and bone editorial cover with GA4, channel data cards, and a magnifier catching incomplete rows

Digital/ 11 Aug 2026/ 8 MIN

GA4 now validates campaign data imports: How to find missing cost and ROAS errors

Coral, black, and bone editorial cover with GOOGLE ADS, travel cards, and legacy campaigns moving through a Search migration gate

Digital/ 11 Aug 2026/ 9 MIN

Google Ads is moving Travel campaigns into Search: How should travel brands prepare?

Coral, black, and bone editorial cover with META ADS, customer data cards, and a one-way exclusion gate

Digital/ 10 Aug 2026/ 9 MIN

Meta Ads adds exclusion-only audiences: How should brands manage opt-outs?

Coral, black, and bone editorial cover with CHATGPT ADS, a conversation bubble, sponsored card, and context-match signals

Digital/ 10 Aug 2026/ 9 MIN

ChatGPT Ads context matching: What a 50,000-prompt study reveals

Text-free editorial illustration connecting a restaurant table inside a conversation bubble to a booking status light

Industry/ 10 Aug 2026/ 7 MIN

Restaurant booking inside ChatGPT: What the Yelp integration means for brands

Text-free coral and black editorial illustration connecting a creator studio to several revenue paths

Digital/ 10 Aug 2026/ 10 MIN

YouTube YPP changes in 2027: New entry thresholds and Shorts revenue rules

Text-free editorial illustration of coral data light connecting advertising and analytics modules at a human control console

Digital/ 10 Aug 2026/ 9 MIN

Google adds new AI agents to Ads and Analytics: What should brands control?

Digital/ 10 Aug 2026/ 9 MIN

Microsoft Clarity splits AI citations: How to measure branded and non-branded visibility

Text-free coral and bone illustration separating one verified business identity from duplicated language layers

Digital/ 10 Aug 2026/ 7 MIN

Google Business Profile changes bilingual-name rules: What should businesses do?