Journal / AUTHOR

MY

Melih Yiğit

Digital Marketing Specialist - Co-Founder

Fark Studio co-founder who brings together digital marketing, performance, web technologies, and growth strategy.

Posts

Text-free editorial composition of a black shelf system on a warm-bone background, with an empty central bay and a coral route leading toward two alternative white product boxes

Digital/ 01 Sept 2026/ 5 MIN

How should you design an out-of-stock product page? Turn a dead end into a decision path

Digital/ 31 Aug 2026/ 5 MIN

How should you build the services section in a Google Business Profile?

Text-free editorial composition of cream and black page cards connected by coral lines, moving from a scattered stack into an orderly website content map

Digital/ 30 Aug 2026/ 7 MIN

How do you create a content inventory for a corporate website?

Abstract illustration of search results, conversation cards and a magnifying glass representing community visibility

Strategy/ 27 Aug 2026/ 6 MIN

Forum conversations are more visible in Google: How brands should adapt their content strategy

A Europe-focused composition of vertical short video flowing onto urban out-of-home screens

Digital/ 27 Aug 2026/ 5 MIN

TikTok content moves to European DOOH screens: What should Turkish brands watch?

A lively content-production composition of vertical clips and editing marks

Digital/ 27 Aug 2026/ 5 MIN

Instagram First Draft speeds up Reels editing: How should brands use an automatic first cut?

Interconnected news-source cards on an abstract search surface

Strategy/ 27 Aug 2026/ 5 MIN

Google AI Mode surfaces news sources: How can brands earn visibility on developing topics?

Coral data signals flowing from web pages through a tag-shaped measurement container to a destination node

Digital/ 27 Aug 2026/ 4 MIN

Google Tag and Tag Manager are merging: Which conversion controls remain yours?

Text-free editorial composition of cream and black web-page layers sending coral signals through an abstract measurement gate into an orderly decision network

Digital/ 27 Aug 2026/ 7 MIN

How do you create a conversion measurement plan for a corporate website?

Digital/ 25 Aug 2026/ 9 MIN

What 1.8 million Google Business Profiles suggest: A category and profile audit for local SEO

Text-free editorial composition of abstract project panels on a warm bone background, connected by a coral path to a luminous open frame

Strategy/ 25 Aug 2026/ 7 MIN

How to build a corporate website case-study page

Text-free editorial composition of abstract product modules moving through coral decision paths and translucent filter planes toward one selection

Digital/ 24 Aug 2026/ 6 MIN

How should an e-commerce category page be built? Turn a filter list into a decision path

An abstract editorial composition of light question-mark cards connected by lines into an orderly information structure

Strategy/ 23 Aug 2026/ 7 MIN

How to build an FAQ section on a corporate website: turn questions into a decision path

A text-free editorial illustration of two campaign paths, A/B testing, budget planning, and a protection shield.

Digital/ 22 Aug 2026/ 7 MIN

Google Ads AI Max gets new A/B tests: How to test budget and ROI targets

Modular black and light corporate website components connected by a coral maintenance pathway

Strategy/ 22 Aug 2026/ 6 MIN

How should a corporate website maintenance plan be built? A 90-day operating rhythm

Abstract editorial composition of distinct enquiry information cards passing through a translucent coral decision gate toward a single response point

Digital/ 20 Aug 2026/ 8 MIN

How should a corporate website proposal form be designed? A seven-question brief

Text-free editorial illustration comparing two Search-campaign paths through a shared control gate.

Digital/ 20 Aug 2026/ 8 MIN

New Google AI Max A/B tests: How to measure budget and ROAS changes across campaigns

Text-free editorial illustration showing crawl discovery differences between raw HTML link paths and links hidden behind a JavaScript layer

Digital/ 19 Aug 2026/ 7 MIN

JavaScript links can disappear from AI search: a technical SEO audit for brands

Geometric editorial composition with coral flows distributing across hotel room modules through three different stages of demand

Strategy/ 19 Aug 2026/ 7 MIN

How should a hotel digital marketing budget be planned? Follow demand signals, not season labels

Text-free editorial illustration bringing together Meta campaign signals, content cards and analysis modules.

Digital/ 19 Aug 2026/ 8 MIN

Meta AI can now read your ad account: What changes for small-business campaign analysis

Coral quality beam scanning global search results as low-quality pages break apart

Digital/ 18 Aug 2026/ 11 MIN

Google's August 2026 spam update is rolling out: What should brands do now?

Editorial cover carrying browser and commerce events through a secure server gateway to measurement

Digital/ 18 Aug 2026/ 9 MIN

Microsoft Advertising Conversions API: UET stays while server measurement expands

Coral and black measurement path from video exposure to branded search and reported outcome

Digital/ 18 Aug 2026/ 9 MIN

Google Ads clarifies Branded Searches: Do not mistake brand research for a sale

Editorial cover showing a series library, episode cards, and vertical-video entry on a large television

Digital/ 18 Aug 2026/ 9 MIN

YouTube videos are becoming TV shows: How should brands prepare for the show format?

Editorial composition in which fragmented web interfaces become an orderly high-contrast system along a coral focus path and magnifying lens

Digital/ 18 Aug 2026/ 8 MIN

How do you check a website for accessibility? An eight-task first audit

Text-free editorial illustration connecting European market nodes with an ad card and conversation surface.

Digital/ 18 Aug 2026/ 8 MIN

ChatGPT Ads expands across Europe: Why brands in Türkiye should not budget for it yet

Coral, black, and bone editorial cover showing a horizontal video frame generatively extended into square and vertical spaces

Digital/ 17 Aug 2026/ 11 MIN

Performance Max is extending videos with generative AI: What should brands control?

Coral, black, and bone editorial cover separating video start, attention, and business outcome signals

Digital/ 17 Aug 2026/ 11 MIN

YouTube is redefining a view: How brands and creators should prepare for August 24

Coral, black, and bone editorial cover separating a broken measurement line from the real user path

Digital/ 17 Aug 2026/ 10 MIN

Your AI visibility may not have dropped: How to handle Search Console's August 13 logging error

Coral, black, and bone editorial cover showing budget tokens splitting across paid and organic search paths

Digital/ 17 Aug 2026/ 11 MIN

The $113K paid-search shutdown: How much revenue was truly incremental?

Coral, black, and bone editorial cover showing one conversational query card branching into different clusters of web sources

Digital/ 17 Aug 2026/ 11 MIN

ChatGPT search modes see different webs: How should AI visibility be measured?

Digital/ 16 Aug 2026/ 9 MIN

Google lowers Search Profiles threshold: Who can qualify with 35,000 followers?

Kinetic coral, black, and bone editorial cover showing query cards routed from a search portal into three model paths

Digital/ 14 Aug 2026/ 8 MIN

Gemini 3.7 Flash comes to Google AI Mode: How brands should test model differences

Kinetic editorial cover showing an open mechanism moving social posts through code, ranking, and visibility filters

Digital/ 13 Aug 2026/ 8 MIN

X opened its feed algorithm: How should brands audit For You visibility?

Kinetic editorial cover showing users of different languages routed automatically from search to ad and landing-page paths

Digital/ 13 Aug 2026/ 10 MIN

Google Ads is removing language targeting: How to keep multilingual campaigns under control

Editorial cover showing three paths from an AI conversation to direct navigation, search, and a publisher page through a magnifying lens

Digital/ 13 Aug 2026/ 9 MIN

AI traffic is hidden in Analytics: The 1.1% measurement gap in news visits

Editorial cover showing a ChatGPT Ads card passing manual review while health and finance tokens remain separate from a protected conversation

Digital/ 12 Aug 2026/ 9 MIN

ChatGPT opens a narrow door to health and finance ads: What are the limits for Türkiye?

Editorial cover showing a transparent Campaign Manager 360 query engine returning structured blocks while file reports remain on a separate lane

Digital/ 12 Aug 2026/ 8 MIN

Campaign Manager 360 adds real-time report queries: Which data flows should change?

Editorial cover with Performance Max and search, map, and navigation paths converging on a physical store

Digital/ 12 Aug 2026/ 9 MIN

Performance Max focuses on local customers: A new optimisation for store campaigns

Editorial cover showing Merchant Center product data moving from YouTube, organic, and advertising channels into one reporting plane

Digital/ 12 Aug 2026/ 9 MIN

Merchant Center reporting changes on August 24: Prepare for false performance breaks

Editorial cover showing citation streams from communities, publishers, and reviews converging through an AI-answer prism

Digital/ 12 Aug 2026/ 9 MIN

Communities lead third-party ChatGPT citations: How should brands spread visibility?

Abstract coastal hotel where room modules, pricing and booking-term panels connect through one coral direct-reservation path

Industry/ 12 Aug 2026/ 7 MIN

How can a hotel website increase direct bookings? Eight friction points

Coral, black, and bone editorial cover with CLAUDE and documents passing through watermark and provenance layers

Digital/ 11 Aug 2026/ 10 MIN

Claude is marking generated text and files: What should brand content teams change?

Coral, black, and bone editorial cover with CHATGPT SEARCH and small and large web cards entering one retrieval aperture

Digital/ 11 Aug 2026/ 10 MIN

ChatGPT’s in-house index includes small sites: Why the H1 and first 200 characters matter

Coral, black, and bone editorial cover with GA4, channel data cards, and a magnifier catching incomplete rows

Digital/ 11 Aug 2026/ 8 MIN

GA4 now validates campaign data imports: How to find missing cost and ROAS errors

Coral, black, and bone editorial cover with GOOGLE ADS, travel cards, and legacy campaigns moving through a Search migration gate

Digital/ 11 Aug 2026/ 9 MIN

Google Ads is moving Travel campaigns into Search: How should travel brands prepare?

Coral, black, and bone editorial cover with META ADS, customer data cards, and a one-way exclusion gate

Digital/ 10 Aug 2026/ 9 MIN

Meta Ads adds exclusion-only audiences: How should brands manage opt-outs?

Coral, black, and bone editorial cover with CHATGPT ADS, a conversation bubble, sponsored card, and context-match signals

Digital/ 10 Aug 2026/ 9 MIN

ChatGPT Ads context matching: What a 50,000-prompt study reveals

Text-free editorial illustration connecting a restaurant table inside a conversation bubble to a booking status light

Industry/ 10 Aug 2026/ 7 MIN

Restaurant booking inside ChatGPT: What the Yelp integration means for brands

Text-free coral and black editorial illustration connecting a creator studio to several revenue paths

Digital/ 10 Aug 2026/ 10 MIN

YouTube YPP changes in 2027: New entry thresholds and Shorts revenue rules