Journal / AUTHOR

YO

Yalçın Oktaş

Art Director - Founder

Fark Studio co-founder and art director who brings together brand strategy, design, and creative direction into a coherent visual language.

Posts

Editorial composition of abstract photographic contact sheets and a page-flow diagram connected by a red thread on charcoal and warm-bone paper

Design/ 29 Aug 2026/ 7 MIN

How to create a photography brief for a corporate website

Editorial composition in which scattered packaging dielines and material samples pass through a coral planning grid and become a coherent packaging family

Design/ 17 Aug 2026/ 8 MIN

How do you prepare a packaging design brief? A nine-decision guide

Editorial illustration of many abstract name fragments passing through a coral selection ring and resolving into one balanced symbol

Design/ 13 Aug 2026/ 8 MIN

What should you consider when choosing a brand name? An eight-step decision guide

Design/ 04 Aug 2026/ 7 MIN

When should you refresh a brand identity? A seven-signal guide