How We Turned a Hidden Gem into Antalya’s Favorite Spot
Elevating La Maja Cafe
Transformed La Maja Cafe into a popular Antalya hotspot with strategic visuals and influencer marketing, overcoming its hidden location challenge.
Industry
Food & Beverage
Headquarters
Antalya
Founded
2024
Company size
10+
Overview
La Maja Cafe, tucked away in a quiet side street in Antalya, is a brand that effortlessly combines French architectural elegance with an array of mouthwatering delicacies. While its charm and quality were undeniable, its location posed a significant challenge—it wasn’t on a main pedestrian route. However, through strategic visual and influencer marketing, we transformed this hidden gem into one of Antalya’s most talked-about spots.
Role
We spearheaded a comprehensive social media growth strategy for La Maja Cafe, focusing on creating a captivating online presence. This included curating visually stunning content that highlighted the cafe’s unique French aesthetic and delectable menu, as well as collaborating with local influencers to build credibility and expand its reach.
Challenge
La Maja Cafe’s primary challenge was its location. Despite having a beautiful interior and exceptional food, the cafe struggled to attract foot traffic due to its placement off the main walking routes. The goal was to overcome this obstacle by building a strong digital presence and driving customers through targeted online efforts.
Solution
• Visual Storytelling: We developed a cohesive visual identity that showcased the cafe’s French-inspired design and delicious offerings.
• Influencer Marketing: Partnering with popular Antalya-based influencers who aligned with the cafe’s upscale and elegant brand identity, we orchestrated organic and authentic collaborations. Influencers shared their experiences with their followers, spotlighting the cafe’s ambiance and must-try menu items.
• Community Engagement: By actively responding to comments and messages, we created a welcoming online environment that encouraged customers to visit and share their experiences.
Results
In just one month, La Maja Cafe witnessed a remarkable transformation:
• A significant increase in social media followers, with the majority being local Antalya residents and tourists.
• A noticeable spike in foot traffic and customer engagement, making La Maja Cafe a must-visit destination for foodies and Instagram enthusiasts.
• Enhanced brand recognition as a go-to French-inspired cafe in Antalya.
Tools
