Transforming a luxury perfume brand into a seamless digital experience
Crafting Digital Elegance for Fragrance - Toi et Moi
Revitalized luxury fragrance brand with standardized product content, integrated e-commerce systems, and unified digital presence.
Industry
Retail
Headquarters
Antalya
Founded
2014
Company size
50+
Overview
Partnered with Toi et Moi, a distinctive perfume brand, to modernize their digital presence and streamline operations. The project encompassed a complete digital transformation, from content creation to systems integration.
Role
Led comprehensive digital renovation including visual content standardization, social media concept creation, e-commerce development, and systems integration. Served as the primary technical and creative partner for the brand's digital evolution.
Challenge
The brand faced multiple obstacles: outdated e-commerce platforms, inconsistent product descriptions, and non-standardized product imagery. They needed a unified solution to manage their growing multi-channel presence efficiently.
Solution
Implemented a holistic digital transformation including professional 3D product photography, standardized product visuals, Shopify platform development, and comprehensive digital marketing strategy. Created seamless integration between ERP systems, marketplaces, and their website, enabling efficient product management across all channels. Enhanced online visibility through targeted SEO and performance marketing initiatives.
Tools
