Transforming complex food services into compelling brand stories
Crafting Clarity in Food Innovation - Smart Kitchen
Created comprehensive brand identity and digital presence for an innovative frozen food company, making complex B2B offerings accessible.
Industry
Food & Beverage
Headquarters
Turkey
Founded
2024
Company size
15+
Overview
Collaborated with Smart Kitchen, an innovative food company specializing in premium frozen products for businesses. Our comprehensive approach transformed their complex B2B offering into a clear, compelling brand narrative.
Role
Led end-to-end brand development including naming, identity design, value proposition creation, and digital presence. Managed complete digital marketing and social media operations while structuring their service offerings.
Challenge
The company struggled to effectively communicate their diverse service offerings to potential clients. Needed to transform complex operational capabilities into clear, marketable solutions that resonated with business customers.
Solution
Developed comprehensive brand identity (logo, corporate identity, brand values) and created structured communication frameworks. Designed and implemented user-friendly website, product catalogs, and digital marketing strategies. Successfully translated technical service offerings into clear, benefit-focused messaging that connects with target businesses.
Tools
