Crafting solutions that inspire.

Crafting solutions that inspire.

Crafting solutions that inspire.

FARK STUDIO © 2024.

FARK STUDIO © 2024.

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Taking a global coffee chain beyond its physical stores

Brewing New Market Opportunities - BEX Coffee

Expanded BEX Coffee's brand into Nespresso-compatible capsules with comprehensive design and digital marketing strategy.

Industry

E-Commerce

Headquarters

Madrid

Founded

2014

Company size

100+

Overview

Partnered with BEX Coffee, an international coffee shop chain operating in Turkey and abroad, to expand their product line and digital presence. Our focus was on creating a successful brand extension into the home coffee segment.

Role

Spearheaded the brand's expansion into the capsule coffee market through comprehensive branding and packaging design. Led all digital marketing initiatives to support both existing cafe operations and the new product line.

Challenge

Needed to translate the premium cafe experience into a retail product while maintaining brand consistency across multiple markets. Required strategic positioning to compete in the competitive Nespresso-compatible capsule segment.

Solution

Developed distinctive capsule design and branding that aligned with BEX Coffee's established identity. Implemented comprehensive digital marketing strategies to support both the new product launch and ongoing cafe operations. Created cohesive messaging that bridges the in-store experience with at-home coffee consumption.

Tools