Taking a global coffee chain beyond its physical stores
Brewing New Market Opportunities - BEX Coffee
Expanded BEX Coffee's brand into Nespresso-compatible capsules with comprehensive design and digital marketing strategy.
Industry
E-Commerce
Headquarters
Madrid
Founded
2014
Company size
100+
Overview
Partnered with BEX Coffee, an international coffee shop chain operating in Turkey and abroad, to expand their product line and digital presence. Our focus was on creating a successful brand extension into the home coffee segment.
Role
Spearheaded the brand's expansion into the capsule coffee market through comprehensive branding and packaging design. Led all digital marketing initiatives to support both existing cafe operations and the new product line.
Challenge
Needed to translate the premium cafe experience into a retail product while maintaining brand consistency across multiple markets. Required strategic positioning to compete in the competitive Nespresso-compatible capsule segment.
Solution
Developed distinctive capsule design and branding that aligned with BEX Coffee's established identity. Implemented comprehensive digital marketing strategies to support both the new product launch and ongoing cafe operations. Created cohesive messaging that bridges the in-store experience with at-home coffee consumption.