A packaging design journey where country vintage coffee chain meets contemporary technology.
The Fusion of AI and Traditional Aesthetics - Swallove Chocolate
An innovative brand identity project that combines traditional coffee shop aesthetics with modern packaging design using AI-powered illustration techniques
Industry
Food & Beverage
Headquarters
Turkey
Founded
2014
Company size
10+
Overview
For Swallove, an established coffee chain, we developed unique chocolate packaging designs that preserve the brand's vintage spirit while utilizing contemporary technologies. The project demonstrated an innovative approach by blending traditional design values with artificial intelligence technology.
Role
As the creative design team, we explored the potential of AI tools in the creative process to establish a visual language that reflects the brand's unique identity.
Challenge
Translating the brand's established country vintage style into modern packaging design
Creating original and consistent illustrations using artificial intelligence technology
Developing distinctive yet harmonious designs for each product variety
Solution
Created vintage-style bird illustrations using cutting-edge AI tools
Developed designs enriched with different color palettes and botanical motifs for each chocolate variety
Strengthened brand identity with a ticket-inspired label system
Implemented color coding reflecting different taste profiles (dark for bitter, red for milk chocolate, green for pistachio)
Utilized botanical elements and sophisticated color schemes to maintain the brand's artisanal character
Integrated AI-generated illustrations seamlessly with traditional design elements
Created a unified visual system that works across various chocolate varieties while maintaining product differentiation
Delivered a packaging solution that resonates with both traditional coffee shop aesthetics and contemporary design sensibilities
Tools
